Yahoo Inc. on Monday launched a site for women between ages 25 and 54, calling it a key demographic underserved by current Yahoo properties.The site, Shine, is aimed largely at giving the struggling Internet company additional opportunities to sell advertising targeted to the key decision-maker in many households. Yahoo said advertisers in consumer-packaged goods, retail and pharmaceuticals have requested more ways to reach those consumers.
Amy Iorio, vice president for Yahoo Lifestyles, said internal research also shows women are looking for a site to combine various content and communications tools. [Click for MORE]
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