Tribune's Sam Zell: 'I think that if the goal is a Pulitzer, it's in the wrong place'

"There was a day when a newspaper put 'Winner of Pulitzer Prize' on the front page, and people flocked to read the Pulitzer Prize story," says Sam Zell. "Unfortunately, I'm not sure that that's the case today ... I think that if the goal is a Pulitzer, it's in the wrong place. In other words, we're not in the business of, in effect, underwriting writers for the future. We're a business that, in effect, has a bottom line. So as far as we're concerned, I think Pulitzers are terrific, but Pulitzers should be the cream on the top of the coffee. They shouldn't be the grounds." [Click for MORE] Sphere: Related Content

San Serriffe

In 1977 the British newspaper The Guardian published a special seven-page supplement devoted to San Serriffe, a small republic located in the Indian Ocean consisting of several semi-colon-shaped islands. A series of articles affectionately described the geography and culture of this obscure nation. Its two main islands were named Upper Caisse and Lower Caisse. Its capital was Bodoni, and its leader was General Pica. The Guardian's phones rang all day as readers sought more information about the idyllic holiday spot. Few noticed that everything about the island was named after printer's terminology. The success of this hoax is widely credited with launching the enthusiasm for April Foolery that gripped the British tabloids in subsequent decades.

• Read the full article about San Serriffe.

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