George Lois, one of the most influential admen of his generation, is the sort of person who has a dozen brainstorms an hour, at least half of them good and only a few really harebrained. Among the better ones were the early Xerox commercials showing a chimpanzee deftly operating a photocopier, the “Think small” ads for Volkswagen and the “I want my MTV” campaign. He also dreamed up Lean Cuisine and the “I want my Maypo” slogan.But among certain groups of people — magazine collectors, veterans of the 1960s, admirers of brilliant design — Mr. Lois is best known for the covers he created for Esquire from 1962 to 1972. [Click for MORE]
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