Despite its silly name, magazine and newspaper publisher Hearst is confident that its new Skiff digital publishing technology will lead the charge in e-readers by the time the application/device is ready to launch. Launching sometime early next year, Skiff-enabled devices will produce products far-and-above the similarly-proposed Time Inc. and Conde Nast digital magazines because, as Hearst media president Kenneth A. Bronfin told The Wall Street Journal, "We are going to create an entity by publishers, for publishers." [Click for MORE]
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