[Rupert Murdoch is] apparently rethinking his plan to make WSJ.com an entirely free site, telling bureau chiefs at a dinner in NY that the changeover is not as simple as he first thought (his original notion was that increased ad revenue would offset the loss of subscription dollars). Also, Murdoch said that front-page feature stories are too long and might be better suited for the weekend. “There’s definitely concern that the longer special pieces at The Journal are going to be reined in,” Josh Prager, a Journal reporter, told the NY Observer. [LA Biz Observed]
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Thursday, January 17, 2008
Murdoch's Having Second Thoughts
[Rupert Murdoch is] apparently rethinking his plan to make WSJ.com an entirely free site, telling bureau chiefs at a dinner in NY that the changeover is not as simple as he first thought (his original notion was that increased ad revenue would offset the loss of subscription dollars). Also, Murdoch said that front-page feature stories are too long and might be better suited for the weekend. “There’s definitely concern that the longer special pieces at The Journal are going to be reined in,” Josh Prager, a Journal reporter, told the NY Observer. [LA Biz Observed]
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