1. While the Internet has turned most news into a commodity, local news remains a unique newspaper asset that's a reliable moneymaker .... "We make significant emphasis on quality local journalism, and we definitely believe that investing in local journalism is absolutely imperative to our success."Sphere: Related Content
2. Getting editors and publishers who truly know their audiences -- personally, even -- pays off journalistically and financially.
3. "...as a general rule, the most effective papers in terms of business success are the ones who are best in community service." [Stress-Telegram]
Friday, February 29, 2008
Small-Market Papers Are Thriving
While Wall Street analysts predict a future for newspapers in ever more apocalyptic terms, the fact is: Many small-market papers are not just surviving, but thriving. E&P's "Small Towns, Big Profits: How Many Papers Survive Slump" uncovers reasons real local, local, local is working. "So how do small-market newspapers do it, and are there things metros could learn from them?" A sampling:
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