Friday, February 29, 2008

Small-Market Papers Are Thriving

While Wall Street analysts predict a future for newspapers in ever more apocalyptic terms, the fact is: Many small-market papers are not just surviving, but thriving. E&P's "Small Towns, Big Profits: How Many Papers Survive Slump" uncovers reasons real local, local, local is working. "So how do small-market newspapers do it, and are there things metros could learn from them?" A sampling:
1. While the Internet has turned most news into a commodity, local news remains a unique newspaper asset that's a reliable moneymaker .... "We make significant emphasis on quality local journalism, and we definitely believe that investing in local journalism is absolutely imperative to our success."

2. Getting editors and publishers who truly know their audiences -- personally, even -- pays off journalistically and financially.

3. " a general rule, the most effective papers in terms of business success are the ones who are best in community service." [Stress-Telegram]
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