Tuesday, March 18, 2008

It's the Redundancy, Stupid

Why isn't your local newspaper surviving on the Web? Because there are too many media outlets selling the exact same news.

John C. Dvorak, PC Magazine

The yearly report on the news media is out, and there may be a light at the end of the tunnel. That is, the news world is at the end of the tunnel, and the train is headed rapidly toward it.

It is more than painfully clear that the current state of the newspaper during its transition to the Internet cannot be sustained. Even worse, newspapers cannot be supported at all by the transition to the Internet. Unfortunately, when all the research is read and analyzed, no real solution is apparent.

I think much of the problem stems from what I've been harping on for years: redundancy. Simply put, there are too many newspapers selling the exact same news. And because the owners of these papers do not understand the fact that the public hungers for original material, different from all the rehashed AP stories, papers will continue to slide. [Click for MORE]

> Will an on-demand world take away our water-cooler moments?

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