Sunday, January 4, 2009

End of the World!
NY Times Prints Color Ad on Front Page!

In its latest concession to the worst revenue slide since the Depression, The New York Times has begun selling display advertising on its front page, a step that has become increasingly common across the newspaper industry.

The first such ad, appearing Monday in color, was bought by CBS. The ad, two-and-a-half inches high, lies horizontally across the bottom of the front page, below the news articles and a brief summary of some articles in the paper. In a statement, the paper said such ads would be placed “below the fold” — that is, on the lower half of the page. [Click for MORE]

> Front page ads in the New York Times cost $75,000 daily, $100,000 on Sunday
> Former newspaper rivals cooperate as jobs are cut Sphere: Related Content

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