Sunday, January 4, 2009
In its latest concession to the worst revenue slide since the Depression, The New York Times has begun selling display advertising on its front page, a step that has become increasingly common across the newspaper industry.
The first such ad, appearing Monday in color, was bought by CBS. The ad, two-and-a-half inches high, lies horizontally across the bottom of the front page, below the news articles and a brief summary of some articles in the paper. In a statement, the paper said such ads would be placed “below the fold” — that is, on the lower half of the page. [Click for MORE]
> Front page ads in the New York Times cost $75,000 daily, $100,000 on Sunday
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