Saturday, May 30, 2009

How the Obama Administration
Can Save Newspapers

It needs to get over antitrust concerns and allow papers to find more ways to charge for online content.

Executives from many of America's leading newspaper companies and the head of the Associated Press met quietly in Chicago on Thursday to discuss ways to increase revenues from their online operations -- presumably by charging visitors to their websites -- as well as how to recapture some share of their catastrophically declining classified ad business.

The meeting, whose participants included an antitrust lawyer to make sure the conversation didn't stray into impermissible collusion or price-fixing, was conducted under the auspices of the Newspaper Assn. of America, and its agenda was titled "Models to Lawfully Monetize Content." These guys may be slow on the uptake, but their legal departments have schooled them well in risk management. [Click for MORE] Sphere: Related Content

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