Financial Salvation or Suicide?
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The Arkansas Democrat-Gazette is a rarity among large U.S. newspapers _ it's selling more weekday copies than a decade ago. In Idaho, the Post Register's circulation has remained stable, while many other print publications have lost readers to the Internet. How can this be?
The executives behind the Arkansas and Idaho newspapers believe it's because they've been giving free access to their Web sites only to people who subscribe to the printed edition. Everyone else has to pay to read the Democrat-Gazette and the Post Register online. Meanwhile, most publishers have been giving away their stories and photos to all comers on the Internet.
"To me, an online subscription is just the commonsense thing to do," says Roger Plothow, editor and publisher of the Post Register in Idaho Falls, Idaho. "To just give it all away on a Web site is completely and blindly idiotic." [Click for MORE]
The executives behind the Arkansas and Idaho newspapers believe it's because they've been giving free access to their Web sites only to people who subscribe to the printed edition. Everyone else has to pay to read the Democrat-Gazette and the Post Register online. Meanwhile, most publishers have been giving away their stories and photos to all comers on the Internet.
"To me, an online subscription is just the commonsense thing to do," says Roger Plothow, editor and publisher of the Post Register in Idaho Falls, Idaho. "To just give it all away on a Web site is completely and blindly idiotic." [Click for MORE]
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