The Eastman Kodak Company announced Monday it would retire Kodachrome, its oldest film stock, because of declining customer demand in a digital age.
It was the world’s first commercially successful color film, immortalized in Simon’s song in 1973: “They give us those nice bright colors. They give us the greens of summers. Makes you think all the world’s a sunny day. ... So, Mama, don’t take my Kodachrome away.”
It enjoyed its heyday in the 1950s and ’60s, but in recent years sales have dropped to just a fraction of 1 percent of the company’s total sales of still-picture films. [Click for MORE]