Showing posts with label Kodachrome. Show all posts
Showing posts with label Kodachrome. Show all posts

Tuesday, June 23, 2009

'Momma, Don't Take My Kodachrome Away'



Sorry, Paul Simon. Kodak is taking Kodachrome away.

Mary Altaffer/Associated Press

The photographer Steve McCurry with a poster of his celebrated photo of an Afghan refugee, shot on Kodachrome. He will shoot one of the last rolls of the film for a Rochester museum.

The Eastman Kodak Company announced Monday it would retire Kodachrome, its oldest film stock, because of declining customer demand in a digital age.

It was the world’s first commercially successful color film, immortalized in Simon’s song in 1973: “They give us those nice bright colors. They give us the greens of summers. Makes you think all the world’s a sunny day. ... So, Mama, don’t take my Kodachrome away.”

It enjoyed its heyday in the 1950s and ’60s, but in recent years sales have dropped to just a fraction of 1 percent of the company’s total sales of still-picture films. [Click for MORE]

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