CBS Ad Puts Video Inside a Magazine

Video is invading a new medium: print.

In a marketing stunt to promote its fall TV series, CBS Corp. is inserting thousands of tiny screens in copies of the Time Warner Inc. publication Entertainment Weekly.

The screens measure two and a quarter inches diagonally and play about 40 minutes of clips from new and old CBS shows.

The video begins with a cheeky intro to the "video-in-print" technology, starring characters from the show "The Big Bang Theory."

After that, the reader/viewer can push a spot on the cardboard insert that holds the screen and watch a clip of the sitcom "Two and a Half Men." Push another to see a preview of the new crime-investigation spinoff "NCIS: Los Angeles." Another delivers an ad for PepsiCo Inc., which is helping fund the promotion. [Click for MORE] Sphere: Related Content