Saturday, January 24, 2009

All the News That Helps Sell Tchotchkes

A screen grab from last Monday, the day after the Los Angeles Times ran a full-page ad urging readers to pre-order "inauguration collectibles." This page, for a set of coffee mugs, did not show images of the mugs

By Jon Regardie

Downtown News

When you think of the Los Angeles Times, what is the first thing that pops to mind? (Please, no profanity.) Is it the 38 Pulitzer Prizes its journalists have captured? Is it the 128-year history that has made it a Downtown Los Angeles institution? Is it the team-building and inspirational speeches of cuddly owner Sam Zell?

Perhaps it is any and all of the above, but last week, the Times was hoping that its readers would instead think instantly of Barack Obama holographic mouse pads. And commemorative T-shirts. And refrigerator magnets. [Click for MORE] Sphere: Related Content

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