Wednesday, January 21, 2009

Inauguration Gives Newspapers Another Boost

Barack Obama's inauguration as president gave struggling newspapers another sales boost Wednesday as readers temporarily looked beyond the Internet and snatched up multiple printed copies as keepsakes.

At News World in downtown Washington, Moira Tsanga indiscriminately grabbed copies of any newspaper that had Obama splashed across the front page.

"I'm getting some for my mother in Zimbabwe," said Tsanga, who is from the southern African country but now lives in Virginia.

Rhonda Hazelock also stopped by seeking to commemorate Tuesday's historic event — just as she had the morning after Obama was elected. She had her hands full as she clutched nine newspapers, including The Washington Post and The Washington Times.

"I have almost all of them," Hazelock said. She planned to give some of the papers to her boss and frame the rest or use them for a scrapbook.

The Obama-driven demand won't lift a newspaper industry besieged by falling advertising revenue, but the one-time sales boost could help avert a layoff or two down the road, while serving as a reminder that even the Internet can't replace the value of printed newspapers in marking history. [Click for MORE] Sphere: Related Content

No comments: