Tuesday, March 17, 2009

AOL to Start Reporting the News,
Instead of Just Aggregating It

New Media is about to meet Old Media. But not in the way you’d think.

AOL is about to launch a politics site, hiring well-respected political journalists to do reporting and analysis, and thus moving the Time Warner division more aggressively toward becoming a producer of traditional news.

The site's top editor will be Melinda Henneberger, who has been on staff at The New York Times, Newsweek and, most recently, Slate. Henneberger told TheWrap that the launch will take place in April, "pegged to Obama's first 100 days in office."

"AOL is investing in a big way in news and in old school journalism," Henneberger said. The goal is "quality news sites that have zero aggregation, original content, that pay writers a living wage, and that pay bloggers." [Click for MORE]

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