Tuesday, February 19, 2008

Baltimore Sun to Launch Free Daily Publication Targeting Younger Crowd

The Baltimore Sun will launch a new free daily tabloid newspaper aimed at luring younger readers.

Called b, the publication will debut April 14 with an initial distribution of around 50,000. Sun officials say the publication will target Generation Y with its coverage of news, entertainment and music. The paper will be distributed at universities, coffee shops, restaurants, clubs and in bright orange boxes. The newspaper will come out Monday through Friday and initially contain between 40 to 48 pages. Sun executives hope to double the newspaper's distribution by the end of the year. [Click for MORE]

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