Monday, February 18, 2008

Media Work Force Sinks to 15-Year Low

Newspaper Slump and Shift to Digital Take Toll on Employment

Get out of media. Get into marketing.

U.S. media employment in December fell to a 15-year low (886,900), slammed by the slumping newspaper industry. But employment in advertising/marketing-services -- agencies and other firms that provide marketing and communications services to marketers -- broke a record in November (769,000). Marketing consulting powered that growth.

Since media employment peaked in dot-com-infused 2000, media companies have eliminated one in six jobs (167,600).

Newspapers, TV and radio all cut staffing last year. The only media sectors to add jobs: magazines (up a meager 400 jobs) and internet media companies (up 9,200). [Click for MORE] Sphere: Related Content

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